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For a long time, Alexa has been a core feature of Amazon Echo devices, functioning as a voice assistant. Amazon is now enhancing Alexa to Alexa+, an assistant capable of more complex tasks than just playing music or answering simple questions. Alexa+ is Amazon’s AI assistant, rolling out to all Echo devices for Prime members. Non-Prime members can also interact with Alexa+. Here is a comprehensive overview of Alexa+, now a complimentary benefit for Prime members.
What is Alexa+?
Alexa+ represents Amazon’s advanced AI assistant. This program underwent beta testing with millions of users following its announcement in early February 2025. Alexa+ merges the simplicity of the traditional Alexa voice assistant with artificial intelligence, enabling it to handle more intricate requests.
A key distinction from standard Alexa is that an Amazon smart home Echo device is not required for its use. Access to Alexa+ is now available via the web or through the Alexa app.
Prime members now get Alexa+ for free
Is a subscription necessary for Alexa+? Not for Prime members, as the AI assistant is now included as a Prime benefit. Individuals without a Prime membership can still utilize Alexa+’s chat feature on Alexa.com without charge, but this is the extent of free access. For those seeking the full range of Alexa+ features without a Prime membership, a monthly fee of $19.99 applies. However, considering a Prime membership costs only $14.99 per month, subscribing to Prime offers additional benefits beyond just Alexa+.
What can Alexa+ do?
Alexa+ elevates the capabilities of the original Alexa. Alexa+ is accessible universally through its web services and app, unlike the original Alexa which is confined to Echo devices. It features a chatbot function for answering various questions. Furthermore, it assists with organization by facilitating meal planning, repair bookings, and calendar management. It can also aid in planning trips and date nights, drafting emails, creating workout schedules, and controlling smart home devices.
